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Email Design

JumpStart Juniors Email System

A modular email system that helps JumpStart Juniors, a local youth organization, keep parents, volunteers, and donors in the loop.

Client
JumpStart Juniors — local youth organization
Deliverables
Modular monthly newsletter template, event announcement series, header & badge artwork, simple usage guidelines
Tools
Photoshop, Illustrator
JumpStart Juniors Email System — hero image

About the project

The organization's newsletters were inconsistent and hard to read on phones — which is where nearly all of their audience opens email. I designed a mobile-first, single-column template built from modular blocks: upcoming events, a member spotlight, a volunteer call, and a donate button.

Each month, the coordinator simply picks the blocks they need and drops in new content — no designer required.

The modular newsletter template shown on a mobile screen
The modular newsletter template on mobile.

Approach & deliverables

An event announcement series and a set of header and badge illustrations keep every send in the same friendly visual voice. I also wrote a short, plain-language usage guide — image sizes, alt text, button styles — for the volunteer who hits send.

Event announcement emails from the series
The event announcement series.
Header and badge artwork in a consistent illustration style
Header and badge art in one consistent style.