Print Campaign
Wildlife Preservation Center Fall Poster Series
A bold three-poster series that brings the Wildlife Preservation Center's fall season to life at street level.
About the project
The Center needed a campaign to promote its fall season and drive family memberships. Each poster in the series stars a single animal in a bold illustrated style, with playful type doing the talking — strong silhouettes and color that read from across the street.
The system is consistent enough that the posters work side by side as a family, but each one is complete on its own.
Approach & deliverables
From the core posters, the campaign scales down to bus shelters, transit cards, and social crops without losing its punch. All print files were prepared with proper bleeds and specs, ready for the Center's vendors.
