Motion Graphics · Concept Project
Swift Bank in Motion
A self-directed motion project: a friendly animated toolkit built to introduce Swift Bank, a fictional mobile financial services platform, one clear feature at a time.
About the project
Financial apps have to explain genuinely useful features to people who scroll fast. I built this project around that challenge, translating an imagined platform — mobile check deposit, instant alerts, and budgeting tools — into a 60-second animated explainer with a warm, geometric illustration style drawn from a palette I designed for the brand.
Storyboards and styleframes came first, establishing the look, the pacing, and every line of on-screen copy before animation began.
Approach & deliverables
Alongside the explainer, I built the supporting kit: an animated logo sting, lower thirds, end cards, and three 15-second cutdowns — one per feature — sized for social and pre-roll. One set of design decisions, built to stretch across every channel a platform like this would post to.
