Motion Graphics
Swift Bank in Motion
A friendly animated toolkit that introduces Swift Bank, a mobile financial services platform — one clear feature at a time.
About the project
Financial apps have to explain genuinely useful features to people who scroll fast. This project translates Swift Bank's platform — mobile check deposit, instant alerts, and budgeting tools — into a 60-second animated explainer with a warm, geometric illustration style drawn from Swift Bank's own palette.
Storyboards and styleframes came first, so stakeholders could approve the look, the pacing, and every line of on-screen copy before animation began.
Approach & deliverables
Alongside the explainer, I built the supporting kit: an animated logo sting, lower thirds, end cards, and three 15-second cutdowns — one per feature — sized for social and pre-roll. One set of design decisions, stretched across every channel Swift Bank posts to.
