Social Media Campaign
TresseTru Anniversary Campaign
A social-first campaign marking TresseTru's first year — designed to make a luxury hair extensions brand feel as polished and covetable in the feed as its product is in person.
About the project
A first anniversary is a brand's first real chance to look back — and TresseTru wanted to mark the milestone in a way that felt as high-end as the extensions themselves. The concept pairs rich, editorial product photography with a clean, confident grid, so the campaign reads as luxury at a glance while still feeling native to a fast-moving social feed.
The heart of the campaign is a set of recurring series: hero product features, before-and-after transformations, and story frames spotlighting the founders and clients who made the first year happen.
Approach & deliverables
Because an anniversary push runs across several weeks and many posts, I designed it as a toolkit: layout templates for feed, stories, Facebook, and X, an anniversary lockup with a short usage guide, and animated posts built in After Effects with subtle, elegant motion. The result is a system anyone on the team can post from — and every post still looks unmistakably like TresseTru.
